Author Archives: amacdesign
Community is at the core of Christianity. Although we live in a world connected by technology, in many areas, it is causing physical distance. SameRoad is an online application that utilizes technology to connect individuals to their local Christian communities,
Aurora Ridge Homes is building group located in Aurora, Ontario with a focus on building custom residential homes and renovations. I worked with the company on clarifying their brand strategy and then developed their visual identity.
The branding for Newmarket Community Church is inspired by their purpose statement ‘Champions of Freedom.‘ This statement carries both strength and grace and the challenge was to represent both of those characteristics in the final direction. The identity uses flight as a
Given the task of creating a modular display typeface, I thought of ways in which I could go the opposite of current trends. Observing that one prominent trend was angular modifications to geometric sans serif fonts, I figured that the opposite
This photographic series is a convergence of installation and typography. Each of the five compositions represent a virtue from Benjamin Franklins list of 13 virtues. The objects in the installation symbolically relate to theme of personal growth. Each unique composition
Ponder provides analytics to asses the social impact of non-profits and other companies – identifying areas for innovation. This is the branding I created to embody the friendly, thoughtful positioning of the company. You can learn more about Ponder over